Follow Up and Close the Sale

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Jeff Shore is the founder and president of the sales training provider Shore Consulting Inc. He’s also the author of several books, including Be Bold and Win the Sale, and the host of the popular sales podcast The Buyer’s Mind.

Jeff Shore’s experience with a ghostwriter at a networking event highlights the critical importance of timely follow-ups in sales. Despite an impeccable pitch that addressed Shore’s time constraints and emotionally engaged him with the promise of reclaiming his schedule, the ghostwriter’s three-week delay in following up caused his initial enthusiasm to fade. This underscores how fleeting emotional engagement can be and the necessity of acting quickly to maintain momentum. Buyers often simplify decisions by eliminating options that feel forgettable or complicated, making it essential for salespeople to stay top of mind through consistent, personalized follow-ups. Emotional connections, built through attentive gestures and meaningful communication, play a pivotal role in purchasing decisions. Whether through face-to-face meetings, phone calls, or thoughtful notes, maintaining this connection can turn resistance into opportunity, ensuring that potential buyers remain engaged even when circumstances change.

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