

Quit
Annie Duke
This book delves into the psychology of decision-making, exploring why we often cling to goals, investments, or identities even when they no longer serve us. Through compelling examples—from marathon runners pushing through injuries to businesses pivoting for survival—it examines cognitive biases like the sunk cost fallacy, escalation of commitment, and the endowment effect. With engaging stories and practical insights, it highlights the art of knowing when to quit, adapt, or let go, offering a fresh perspective on achieving success by embracing flexibility and calculated risks.










