Streszczenie książki
Mike Weinberg is a specialist in new business development and sales management. He’s not only a best-selling author, but also a consultant, coach, and speaker. Named as a Top Sales Influencer by Forbes and OpenView Labs, before setting up his consulting practice he was the top producer for three different companies.
We’ve covered a vast amount of territory, but ultimately, a novel sales procedure can be summed up in three crucial elements: objective, tools, and assault. By getting those elements right, you'll be making significant progress towards achieving success.
Keep in mind that your behavior holds significance.
Develop good relationships with receptionists, administrative assistants, and other individuals in charge of controlling access. These individuals are typically the ones standing between you and potential clients.
Regardless of whether you're making phone calls, always treat them kindly and with a smile. If your calls are going unanswered, don't hesitate to seek their assistance as they might provide invaluable guidance.
Most importantly, take the time to engage in conversation with them during face-to-face encounters, making them feel important and appreciated.
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