Curate This!

Streszczenie książki

Steven Rosenbaum is an American author, filmmaker, and entrepreneur known for his work in the fields of documentary filmmaking and digital media. He is the author of the book "Curation Nation: How to Win in a World Where Consumers are Creators," which explores the concept of content curation in the digital age. Rosenbaum has also been involved in various media ventures and has produced documentaries on a range of topics. He is a prominent figure in discussions about the changing landscape of media and content creation in the digital era.

The process of curating involves choosing, arranging, and displaying content. Despite algorithms' ability to gather content, the art of curation also requires a human touch. As a result, it is possible to reach your audience in several ways, maintain their interest, and establish your name as a trustworthy content provider. Make videos! Giving your brand a strong voice with video is a great idea. Why not create videos of your clients talking about their experiences with your product if you sell one? Curation plays a key role here – a post where a client expresses dissatisfaction about your product could spread quickly! Therefore, you should select the content that mirrors your brand to the fullest extent possible.

"Then, with Instagram video, Vine, and Google Glass all offering video "content" in their own way - we're arriving at a moment of abundance without quality."

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