A World Gone Social

Streszczenie książki

Ted Coiné is an author, speaker, and consultant who is known for his work in the fields of leadership, management, and organizational development. He has written books and articles on topics related to leadership, workplace culture, and management strategies.

With social media, there is a shift in power between businesses and clients because viral videos can irreparably damage a business. Nevertheless, social media also provides excellent business advantages as well. Adopting new technologies is crucial to building a successful company. Utilize your social network rather than conventional human resources methods for hiring. Publish socially relevant job announcements on your social media platforms, inviting your followers to share them. By using such a technique, your company can save valuable time (and time-consuming paperwork) while finding a socially active individual.

“If you can’t embrace social, get used to obsolescence.”

“Deliberately keeping their employees happy. How? Through trust and respect, and by treating them like the qualified adult decision makers they are.”

“Customers don’t choose a product; they choose a responsive brand that not only listens, but provides a personalized exceptional customer experience.”

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