The 1-Page Marketing Plan

Book summary

Allan Dib is an entrepreneur, marketer and author. During his two decades as an entrepreneur, he has built several multi-million dollar IT, telecommunications and marketing companies. He currently advises businesses and entrepreneurs on developing and implementing marketing strategies.

To be successful at direct response marketing, establish a regular routine and stick to it. Take advantage of technology to maintain a competitive edge. Keep in mind that the core of winning and keeping customers lies in consistently delivering value. Identify your customers' needs and provide solutions that align with their requirements. If you maintain a proactive and consistent approach, you'll establish a strong customer base.

"Knowing and not doing is the same as not knowing. You need to make the mistakes, risk looking foolish and invest in yourself and your business."

"Focusing on the cause (value) rather than the effect (making money) will lead to much greater long-term success."

"A customer won on price will be lost on price."

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