Hey Whipple, Squeeze This!Hey Whipple, Squeeze This!
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Hey Whipple, Squeeze This!

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Luke Sullivan

Advertising can be a chaotic process that requires dedication and creativity. But you can produce some great ideas if you work hard and keep it simple. By doing so, you'll be able to create ads that fit your client’s specific needs, as well as ads that are memorable to your clients. Present your ideas in the best way possible! The effort and time you put into your ad may have taken a long time and effort. So why waste it by showing it recklessly? Confidence and persuasive presentation skills will serve you well in your career. Knowing your audience also helps a great lot, so spend time getting to know your clients. Thus, you will be able to understand their sense of humor and learn what they expect from ads in the future.

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What's it about?

This book has become a fundamental guide in the advertising world for professionals, newcomers, and anyone curious about the relationship between commerce and creativity. The title, Hey Whipple, Squeeze This! references an unconventional 1970s advertisement featuring a shop clerk named Mr. Whipple, who could not stop squeezing the Charmin toilet paper. This scene reflects Sullivan’s straightforward and practical insights into the occasionally bizarre process of creating ads.

Book summary

Advertising can be a chaotic process that requires dedication and creativity. But you can produce some great ideas if you work hard and keep it simple. By doing so, you'll be able to create ads that fit your client’s specific needs, as well as ads that are memorable to your clients. Present your ideas in the best way possible! The effort and time you put into your ad may have taken a long time and effort. So why waste it by showing it recklessly? Confidence and persuasive presentation skills will serve you well in your career. Knowing your audience also helps a great lot, so spend time getting to know your clients. Thus, you will be able to understand their sense of humor and learn what they expect from ads in the future.

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An excellent portfolio is essential for getting started in advertising.

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It is possible to regain your flow in the creative process, even though the process is challenging.

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Make your ads simple and honest.

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To make a brand stand out, actions need to be consistent with the brand image.

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Radio commercials should be natural.

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