Streaming, Sharing, Stealing

Book summary

Michael D. Smith and Rahul Telang are professors at the Tepper School of Business and Carnegie Mellon University, where they co-direct the Initiative for Digital Entertainment Analytics. Over the course of their careers, they’ve been interviewed by Forbes, NPR and Fortune, and have featured on Talks at Google.

In the past, companies relied on intuition to gauge audience preferences, but the advent of customer data has revolutionized creative decision-making. By harnessing big data, businesses can fine-tune marketing strategies and gain a competitive edge. Shazam exemplifies this shift, using extensive user search analysis to attract music agents and secure partnerships with Warner Music Group. Similarly, data-driven insights were instrumental in promoting *House of Cards*, enabling the creation of tailored trailers for diverse viewer demographics. Amazon and Netflix have also leveraged this approach to achieve critical acclaim, with Netflix notably breaking HBO’s long-standing Golden Globes streak in 2016, showcasing the profound impact of data-informed strategies on the entertainment industry.

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