Every Job Is a Sales Job

Book summary

Dr. Cindy McGovern is a speaker, sales consultant, and the founder of Orange Leaf Consulting. McGovern has provided sales training for hundreds of organizations and individuals, helping companies to boost their bottom line and bring new business through their doors.

Selling is an integral part of daily life, whether you're persuading a child to eat vegetables or convincing your boss to approve a raise. While often associated with products, sales also involve promoting ideas, processes, or even yourself. For instance, Cindy McGovern transitioned from academia to sales by effectively selling her skills despite lacking direct experience. Similarly, influencing perspectives, like rallying a team around a new initiative, is a form of selling. Although adults often suppress these innate abilities due to societal norms, the skills remain within us. By rediscovering and refining them, as outlined in Dr. Cindy McGovern’s five-step sales process, you can unlock opportunities to achieve your goals. The next step is to actively seek out connections, such as at networking events, where showing up, engaging in conversations, and building rapport can pave the way for meaningful opportunities.

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