DifferenceDifference
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Difference

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Bernadette Jiwa

Traditional marketing strategies, relying on flashy advertisements to grab attention, are no longer effective. Instead, success lies in connecting with people in a more meaningful way by addressing their problems. By solving problems for people, businesses not only make customers happier but also increase their chances of achieving success. Avoid attempting to attract a large audience. People are unresponsive when treated as a uniform group. It's essential to approach potential customers as individuals with distinct feelings and thoughts. Customize your marketing strategies to address the specific needs of the people you genuinely aim to assist. If you try to cater to everyone, you may ultimately fail to resonate with anyone.

hashtagentrepreneurship
hashtagbusiness
clock7 min
bite5 Bites
target5 Insight

What's it about?

Difference (2014) provides insights on how to distinguish yourself and remain competitive in the turbulent business environment of today. It emphasizes the importance of forging emotional connections with people and providing them with added value to effectively cut through the overwhelming advertising clutter.

Book summary

Traditional marketing strategies, relying on flashy advertisements to grab attention, are no longer effective. Instead, success lies in connecting with people in a more meaningful way by addressing their problems. By solving problems for people, businesses not only make customers happier but also increase their chances of achieving success. Avoid attempting to attract a large audience. People are unresponsive when treated as a uniform group. It's essential to approach potential customers as individuals with distinct feelings and thoughts. Customize your marketing strategies to address the specific needs of the people you genuinely aim to assist. If you try to cater to everyone, you may ultimately fail to resonate with anyone.

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All Bites
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To achieve success, merely being different is not enough; you have to make a difference.

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Instead of using impersonal ads, try sharing a story that resonates with your customers and captures their interest.

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To stay true to your principles, identify the core truths of your business, market, and clients.

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Define the purpose of your business to provide it with a clear direction.

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Creating a product or service that people can personally connect with and perceive in a positive way is crucial for business success.

5
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