Crossing the ChasmCrossing the Chasm
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Crossing the Chasm

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Geoffrey A. Moore

In order to attain success in the mainstream market, high-tech products need to bridge the gap between early adopters and mainstream markets. They should concentrate on identifying a specific target niche where they can comprehensively meet customer needs and establish themselves as the dominant player in that market.

hashtagmanagement
hashtagentrepreneurship
hashtageconomics
hashtagbusiness
hashtagleadership
clock8 min
bite5 Bites
target5 Insight

What's it about?

Crossing the Chasm, published in 1991, explores the market challenges that confront novel products, with a specific focus on the significant challenge of transitioning from early markets to mainstream markets. The book offers practical guidance for navigating this challenging transition and presents case studies of companies that have faced difficulties in crossing the chasm.

Book summary

In order to attain success in the mainstream market, high-tech products need to bridge the gap between early adopters and mainstream markets. They should concentrate on identifying a specific target niche where they can comprehensively meet customer needs and establish themselves as the dominant player in that market.

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Between visionaries and pragmatists, there exists a significant gap where products fail, and businesses meet their demise.

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To achieve success in the mainstream market, it is crucial to provide a comprehensive product that fully caters to your customers' needs.

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Crossing the chasm is akin to embarking on a military campaign, where the initial objective is to secure a niche market as a strategic beachhead.

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Select your first niche by identifying the customer segment that holds the greatest appeal.

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Crossing the chasm in consumer markets is more challenging than in business markets.

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