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Buyology

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Martin Lindstrom

Many times, we are completely incapable of accurately evaluating our purchasing choices, as the majority of these choices occur unconsciously. To fully understand consumers, marketers will have to examine the brain by utilizing neuromarketing research methods.

hashtagpsychology
hashtagneuroscience
hashtageconomics
clock10 min
bite5 Bites
target5 Insight

What's it about?

Every day, we are exposed to an overwhelming number of brand advertisements, images, and logos attempting to persuade us to make purchases. Yet, only a few of these ads are truly effective in inspiring us to make a purchase. Buyology delves into this phenomenon using innovative neuromarketing techniques and uncovers the concealed motivations that drive our buying choices.

Book summary

Many times, we are completely incapable of accurately evaluating our purchasing choices, as the majority of these choices occur unconsciously. To fully understand consumers, marketers will have to examine the brain by utilizing neuromarketing research methods.

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The decisions we make regarding what to buy are influenced by mirror neurons in our minds without us even realizing it.

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Subliminal messaging in marketing is quite common and it encourages us to buy.

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Surprisingly, health warnings and disclaimers have an unexpected effect: they actually boost sales.

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Prominent brands employ similar strategies as major religions to secure loyalty.

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Neuromarketing can revolutionize market research methods.

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