Bitely

80/20 Internet Lead Generation

Scott A. Dennison

To run a successful business, you need to identify your unique selling points and the 20% of clients responsible for 80% of your profits. The tools available online today make connecting your brand with the right customers more straightforward, from search engine optimization to pay-per-click ads to the creation and curation of content. Make sure you pick the right keywords. Because of keywords, online campaigns can fail or thrive. Therefore, you should find five terms that are not used by your competitors and that also perfectly represent your product. You can use tools like Market Samurai and Google Keyword Planner to determine which keywords have the most potential.

11 min

6 Bite

Insight

What's it about?

This book explains how businesses can utilize the internet to generate sales. Your business will need simple and actionable strategies to succeed in the information age, from search engine optimization to pay-per-click ad campaigns to the creation of content and we will discuss them all in the following bites.

Book summary

Scott A Dennison is a lead generating specialist in the roofing sector. He has produced numerous blog entries and e-books about how to use the Internet to attract customers. He has also developed an online training course and has spoken at marketing conferences across the United States.

To read rest of the book, you can download Bitely

All Bites

6 Bites

It's time to upgrade your marketing strategy if you're still limited to newspaper advertisements and television commercials.

Discover the perfect customers for your business by using the 80/20 rule.

Building a loyal customer base is possible by defining the unique selling point of your product and staying consistent.

You need a stylish and easy-to-find website for your business; pay attention to its search engine optimization, too.

When done correctly, pay-per-click marketing can bring you new clients.

Content is the key to connecting with great customers.

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