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Ayelet Fishbach, PhD, is a psychologist at the University of Chicago Booth School of Business. The former president of the Society for the Study of Motivation, she’s published over a hundred scientific articles, given talks around the world, and been featured in media outlets like the New York Times and NPR. Her research on human motivation won the Fulbright Educational Foundation Award.
Life's transformative moments, like ending toxic relationships or pursuing new careers, often require overcoming significant motivational challenges. To navigate these, it’s essential to set goals that inspire rather than overwhelm, focusing on approach-oriented objectives and tracking progress meaningfully without being overly ambitious. Intrinsic motivation, fueled by enjoyment and techniques like temptation bundling, sustains engagement, while balancing perspectives on progress—what’s achieved versus what remains—leverages the goal gradient effect to maintain drive. Role models, who believe in your potential, and anti-role models, whose behaviors you aim to avoid, can profoundly shape your journey. Additionally, the presence of others, whether through direct observation or subtle cues, can enhance motivation, pushing you to achieve your full potential.
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