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Josh Turner is a leading LinkedIn expert and the founder of LinkedSelling, a B2B marketing firm. His company also runs LinkedUniversity.com, which provides online training for marketing through LinkedIn.

Promoting yourself or your business doesn’t have to involve time-consuming or costly methods like writing books or speaking at conferences. By effectively managing a LinkedIn group, you can stand out in your industry and connect with key decision-makers. Start by curating an exclusive group with targeted invitations to relevant executives and professionals, ensuring your group fosters meaningful connections. Share curated, industry-specific content to establish authority and engage members, using tools like Feedly.com to streamline the process. Once your audience is engaged, focus on converting them into customers through personalized outreach, such as tailored messages or follow-up calls after webinars. Building rapport and trust is essential, whether through LinkedIn networking, webinars, or sales calls. Avoid impersonal tactics like cold calling, which often alienate prospects, and instead prioritize familiarity and genuine connections. By leveraging LinkedIn’s networking and marketing capabilities, you can expand your reach, establish credibility, and create lasting professional relationships.

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