Build for Tomorrow

Streszczenie książki

Jason Feifer is the editor in chief of the American business magazine Entrepreneur and host of the podcasts Build for Tomorrow and Problem Solvers. He’s also taught his change adaptation techniques at companies like Microsoft, Chipotle, and Pfizer.

John Philip Sousa’s resistance to the phonograph and radio highlights a common reaction to change: focusing on losses rather than potential gains. Fearing these innovations would undermine live performances, sheet music sales, and his career, Sousa fixated on what he stood to lose, resisting the inevitable shift. This mirrors how we often catastrophize during transitions, imagining a domino effect of losses that fuels panic and poor decisions. However, breaking free from this mindset requires shifting focus to opportunities—a concept explored further in the next section. Similarly, as you approach full acceptance of the New Normal, lingering unease may stem from the 99-percent-there dilemma, where the final 1 percent becomes crucial for complete adaptation. Jim McKelvey’s success with Square illustrates the importance of addressing overlooked details to fully embrace change and move forward with confidence.

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