Résumé du livre
Ian Ayres is an American economist, lawyer, and author known for his work in the fields of law and economics, behavioral economics, and corporate law. He has made significant contributions to these areas through his research, writings, and academic work.
We often sacrifice long-term gains in favor of short-term pleasures because we are captives of the now. Fortunately for us, there is a technique to break this terrible behavior. It begins with rewards and penalties, also known as carrots and sticks.
“My nephew Marty has a T-shirt that says on the front: “There are 10 types of people in the world…” If you read these words and are trying to think of what the ten types are, you’ve already typed yourself. The back of the shirt reads: “Those that understand binary, and those that don’t.”
Joel Waldfogel is one of the smartest and funniest economists on the planet. I think of him every time I start to unwrap a present. Buy Scroogenomics for your friends and family. It makes the perfect Christmas gift.
“When it comes to apples, Adam and Eve aren't alone in being impatient when presented with an immediate temptation."
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