Buchzusammenfassung
Roger Dawson has been a full-time author and speaker on the topics of negotiation, persuasion, decision-making and problem-solving since 1982. Before this, he had a successful career as a power negotiator in the real estate industry. He’s taught his secrets to success to hundreds of thousands of people through audio programs, seminars and lectures. His other books include Secrets of Power Problem Solving (2010), Secrets of Power Salary Negotiating (2006) and Secrets of Power Persuasion (1992). In 1991, he was inducted into the Speaker Hall of Fame.
Negotiation is a strategic process that hinges on careful planning, psychological insight, and tactical execution. From starting with a lower initial offer to employing techniques like bracketing, reluctant seller positioning, and the vise, each step is designed to expand the negotiating range and secure favorable outcomes. Effective concessions, such as trade-offs, ensure mutual benefit while maintaining balance and fairness. When faced with deadlocks, strategies like involving mediators, setting aside contentious issues, or changing the negotiation dynamics can help sustain progress. Tactics like retracting offers or nibbling capitalize on psychological tendencies, while countermeasures like the higher authority gambit or lighthearted deflection safeguard against overreach. Ultimately, successful negotiations require adaptability, mutual respect, and a focus on fostering win-win outcomes, setting the stage for the next chapter’s deeper exploration of advanced negotiation dynamics.
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