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Communication Skills

Communicate in a Crisis

Communication Skills

Communicate in a Crisis

Communication Skills

Communicate in a Crisis

Kate Hartley

The chances of crises are impossible to predict, but you should always be prepared. Differentiating issues from catastrophes, holding a crisis crew on hand, and defining your strategic intent as soon as the crisis occurs enables your business to survive. For example, in a crisis, the best way to maintain trust with your audience is to be honest. A brand that treats its customers like humans is more likely to win their trust. Examine, consider, and then act. You might not be able to take a moment to stop and reflect when you are in the middle of a crisis. But, in order to keep a solid grip on what's happening, it's important to do this. So, take a second whenever you feel like a tornado is sweeping you away. Evaluate the situation, reorganize your staff, and next develop a plan for the future.

management

social-life

business-world

leadership

19 min

8 Bite

Einblick

Worum geht es?

This book examines a brand's ability to communicate during a crisis effectively and sensibly. In Communicate in a Crisis, Kate Hartley explores why customers are so connected to brands and how social media can undermine companies. Hartley also provides essential advice on executing crisis communication plans.

Buchzusammenfassung

Kate Hartley possesses more than two decades of experience in the fields of public relations, reputation management, and crisis communications. She is one of the co-founders of Polpeo, a company dedicated to educating brands on effectively handling online crises.

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Alle Bissen

8 Bites

Consumers establish strong bonds with transparent and authentic brands.

Consumer outrage can be triggered in a variety of ways by brands.

Brands can be brought down by consumers via social media.

Defining what a crisis means for your brand is the first step in crisis communication planning.

You need a plan when crisis strikes to ensure your brand's survival.

A brand's response to a crisis must be quick and accurate.

Building trust requires clear communication during a crisis.

When a crisis occurs, leaders should remain calm, empathic, and decisive.

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