Book summary
Originally a development worker and educator, Jessica Honegger founded Noonday Collection, a direct sales retailer for jewelry and fashion created by artisans in developing countries that’s now a $17-million business. Honegger was named Ernst and Young Entrepreneur of the Year in 2017. A mother of three, she lives with her family in Austin, Texas.
Choosing comfort often feels safe and familiar, but it can lead to a stagnant, unfulfilled life. Opting for courage instead allows for growth and meaningful change, even in small, personal ways like pursuing adoption or starting a business without guarantees. Jessica Honegger’s journey exemplifies this, as she overcame fears to launch Noonday, a global company empowering women, while fulfilling her dream of adoption. Along the way, she learned the importance of self-care, embracing imperfections, and celebrating effort over outcomes. By adopting a global perspective on beauty, reframing self-talk, and contributing in small but impactful ways, we can challenge societal pressures and focus on our inherent value. Speaking up and embracing vulnerability further enable authentic connections and transformative opportunities, reminding us that even small acts of courage can create profound change.
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