Creative, Inc.

Book summary

Joy Deangdeelert Cho is a well-known American entrepreneur, blogger, and author. She is recognized for her creative work in the design and lifestyle industry. Cho is the founder of the popular design and lifestyle blog "Oh Joy!" which covers topics such as interior design, fashion, food, and lifestyle trends. She has also authored several books on design and creativity.

Your business will thrive if you negate clients' needs with your own by taking a thoughtful approach to branding and business. Find ways to highlight your creative abilities. Although it can be difficult at times, you can create your own business that you love as a freelancer if you have the appropriate mindset and tools. Ensure you have accurate information! Take the time to research before you quit your regular job and start freelancing. Get to know your industry, discover some businesses that might attract you, and begin building a network you can utilize by attending events. It's all about having a plan. Research like this can be done while you are still employed in a conventional job, giving you a competitive advantage when you start freelancing.

“Success will most likely come with a fine balance between articulating your vision and taking into account your client’s needs.”

“Creativity can go slack if she doesn’t keep it active.”

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