Behind the CloudBehind the Cloud
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Behind the Cloud

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Marc R. Benioff

Salesforce.com serves as a compelling illustration of a company that achieved tremendous success by adhering to several essential principles: staying true to its vision, adeptly positioning itself in diverse markets, putting customers first, excelling in one chosen product or service, and fearlessly competing with major industry players. Do not allow costs to deter you. If you have a firm belief in your idea, don't let others discourage you with tales of the challenges in securing funds to bring it to life. Instead of solely seeking venture capitalists, look for support elsewhere, such as your personal network, institutions, or organizations that can provide financial backing for your vision.

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What's it about?

Behind the Cloud tells the story of Salesforce.com's incredible journey, starting from its humble beginning in a small apartment to becoming a thriving multinational corporation. The book highlights the unconventional strategies employed by its founder and CEO, Marc Benioff, to navigate financial challenges and survive the dot-com crash, ultimately leading the company to unprecedented success.

Book summary

Salesforce.com serves as a compelling illustration of a company that achieved tremendous success by adhering to several essential principles: staying true to its vision, adeptly positioning itself in diverse markets, putting customers first, excelling in one chosen product or service, and fearlessly competing with major industry players. Do not allow costs to deter you. If you have a firm belief in your idea, don't let others discourage you with tales of the challenges in securing funds to bring it to life. Instead of solely seeking venture capitalists, look for support elsewhere, such as your personal network, institutions, or organizations that can provide financial backing for your vision.

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To achieve success as a growing company, it's crucial to aggressively promote your product right from the start.

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Utilize public events to attract media attention.

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Don't try to develop many flawless products at once, but rather one at a time.

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If you plan to expand your business into various countries, take cultural differences into account.

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In matters of capital and finance, merge innovative thinking with prudent accounting practices.

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