Kitap özeti
Peter Meyers is a distinguished writer who has made contributions to the New York Times, the Wall Street Journal, Wired, and the Village Voice. He is also the founder of Digital Learning Interactive and a pioneer in the field of multimedia textbook publishing.
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“Sometimes the biggest enhancement, and the best we can do for readers, is to move stuff out of their way, to shorten their reading path.”
“We usually talk based on what we want to say. But there’s another kind of speaking, in which you speak with the intention of having an impact on another human being. You are giving something, whether it is knowledge, insight, information, inspiration, an experience, or a feeling.”
“Here’s a list (not exhaustive, by any means!) of phrases that make the Bullsh*t Bingo list. Scrub them from your vocabulary! They will make your talk sound dated and stale. • Synergy • Out of the box • Bottom line • Revisit • 24/7 • Out of the loop • Benchmark • Value-added • Proactive • Win-win • Think outside the box • Fast track • Result-driven • Empower (or empowerment) • Knowledge base • At the end of the day • Touch base • Ballpark • Game plan • Leverage”
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