The ONE Thing

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Gary Keller is co-founder and chairman of the board of Keller Williams Realty International, a company he grew from a small office in Austin, Texas, to become the largest real estate company in the US. His previous three books formed the Millionaire Real Estate Series and have all been bestsellers.

Mark Twain’s advice to simply begin is powerful, but knowing where to start can be daunting. The focusing question—“What’s the ONE thing I can do, such that by doing it everything else will become easier or unnecessary?”—helps clarify both your ultimate goal and the immediate steps to take. Multitasking, often seen as efficient, is actually counterproductive, as task-switching wastes time and focus. Instead, concentrate fully on one task at a time. Willpower, a finite resource, depletes with use, so it’s crucial to reserve it for meaningful decisions and actions. Having a clear goal provides purpose, motivation, and direction, while visualizing the steps to achieve it enhances preparation and results. To stay focused, create distraction-free time blocks for your priorities and accept some chaos in other areas. Discipline is best used to build habits incrementally, as seen in Michael Phelps’ daily swimming routine. Saying no to less important tasks is essential to protect your energy for what truly matters. Striving for balance can dilute your efforts; instead, prioritize work ruthlessly while safeguarding personal priorities. By focusing on high-impact tasks, as highlighted by the Pareto Principle, and living intentionally, you can achieve extraordinary results without compromising what’s most important.

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