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Marketing & Sales

The Brain Sell

Marketing & Sales

The Brain Sell

David Lewis

Online shopping offers convenience but comes with risks like scams and fraud, making strong, frequently updated passwords essential for safety. Parents should guide children in responsible digital habits to protect them from online dangers while embracing technology's benefits. Marketing strategies often exploit emotions, using scarcity, sensory triggers, and psychological tactics to influence consumer behavior, from creating exclusivity around products to leveraging music and scents to shape purchasing decisions. Even subtle cues, like body language or how products are displayed, can impact shopping habits. Understanding these techniques empowers consumers to resist impulsive buying and make thoughtful choices, whether shopping for leisure or necessity. The next chapter explores actionable strategies to navigate these challenges effectively.

11 мин

6 Bite

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Online shopping has revolutionized how we purchase goods, but it comes with its own set of risks and challenges. This book dives into the psychology behind consumer behavior, revealing how subtle tactics—from digital security pitfalls to sensory marketing—shape our decisions. With practical advice on staying safe online, resisting impulsive purchases, and understanding the strategies retailers use to influence us, it equips readers to shop smarter. Whether you're a casual browser or a strategic buyer, this guide offers insights to navigate the modern marketplace with confidence.

Резюме книги

Dr. David Lewis, the “father of neuromarketing,” is the foremost psychologist to apply the findings of neuroscience to the buying-brain. As co-founder and Director of Research at Mindlab International, he has worked with Fortune 500 companies and authored multiple bestselling books, including The Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy.

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Все кусочки

6 Bites

Decoding the Psychology Behind Shopping Choices

Turning Desires Into Must-Have Obsessions

How Body Language Shapes Your Shopping Choices

Senses in Shopping: How Marketers Influence You

Mastering the Art of Mindful Shopping

Mastering Online Safety in a Digital World

Связанные книги

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11 min

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14 min

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10 min