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Adam Grant is an award-winning organizational psychologist and a professor at Wharton Business School. He has over 60 journal publications and has presented for many prestigious organizations, such as Google, Facebook and the United Nations.

Even when surrounded by like-minded individuals, gaining their support requires strategic communication that balances engagement without overwhelming. Research reveals that shared goals don’t always unify teams, as seen in the concept of horizontal hostility, where members of the same group often criticize each other more than outsiders. To counter this, ideas should be framed in a way that aligns with existing values, as Meredith Perry did by rebranding her wireless power concept to gain support. Constructive criticism, as demonstrated in Charlan Nemeth’s study, can disrupt groupthink and foster better decision-making, while assembling diverse teams that challenge norms, like Ben Kohlmann’s naval innovation group, can spark creativity. Generating ideas also benefits from quantity, as Dean Simonton’s research shows that prolific creators like Picasso and Beethoven achieved success through sheer output. Originality, defined by distinctiveness and action, can emerge even in small choices, such as selecting a non-default browser, which reflects adaptability and problem-solving skills. Overcoming fear of rejection and using transparency, as Rufus Griscom and Alisa Volkman did with Babble, can build trust and attract support. Additionally, strategies like repeated exposure and anchoring new ideas in familiar contexts, as seen with *The Lion King*, can make innovation more palatable. Even procrastination, as illustrated by Martin Luther King Jr. and Leonardo da Vinci, can fuel creativity by allowing ideas to mature. The journey to originality requires courage, persistence, and the ability to reframe challenges into opportunities for growth.

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