Communication Skills
CaptivologyCaptivology
Captivology

Captivology

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Ben Parr

Various types of focus are the core of our drive and actions, in the short and long run. Utilizing attention cues that tap into our natural biological and psychological mechanisms helps not only draw people towards your cause, but also maintain their interest. Practical suggestion: Follow the credibility guideline. What if your idea or business lacks a track record due to being new? When pitching to a journalist or investor, especially as a start-up, kick off with a validation or recommendation from someone with an established reputation, such as "founded by former Microsoft executives" or "backed by Google Ventures." This indicates to potential supporters that your concept has been vetted and endorsed. Interested in introducing to your team? Explore our corporate subscriptions by clicking on the link below or reaching out to your Learning & Development team for details on how can help you and your team grow—personally and professionally.

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In our fast-paced society with an overflow of data, captivation studies indicate that attention is becoming scarce and highly prized. Yet, understanding the factors that capture our focus and learning to control it can empower us to regain this valuable commodity. Drawing from scientific research, the author uncovers strategies to effectively captivate individuals towards any given undertaking, concept, or communication.

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Ben Parr was a co-editor and editor-at-large at Mashable and a columnist for CNET. He is the co-founder and managing partner of venture-capital firm DominateFund. In 2012, Forbes named Parr one of its 30 Under 30.

Various types of focus are the core of our drive and actions, in the short and long run. Utilizing attention cues that tap into our natural biological and psychological mechanisms helps not only draw people towards your cause, but also maintain their interest. Practical suggestion: Follow the credibility guideline. What if your idea or business lacks a track record due to being new? When pitching to a journalist or investor, especially as a start-up, kick off with a validation or recommendation from someone with an established reputation, such as "founded by former Microsoft executives" or "backed by Google Ventures." This indicates to potential supporters that your concept has been vetted and endorsed. Interested in introducing to your team? Explore our corporate subscriptions by clicking on the link below or reaching out to your Learning & Development team for details on how can help you and your team grow—personally and professionally.

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In a society filled with what appears to be endless data, focus is the rare commodity that individuals are vying for.

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Building lasting attention is like kindling a flame, it must be nurtured over time. This process involves three key phases.

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The Trigger of Automatic Response: attract instant focus through sensory signals that elicit automated responses.

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Adapting your message to the audience's perspective is essential in capturing their brief interest.

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The Incentive Stimulus: maintain focus by comprehending individuals' drives and assisting them in reaching their objectives.

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The Reputation Catalyst: exploit individuals' confidence in specialists, power and the masses to establish a good name.

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The Recognition Cue: tap into your listener’s basic desire for validation and approval.

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