Who Can You Trust?

Résumé du livre

Rachel Botsman is a writer and speaker whose work has been published in Wired, the New York Times and Harvard Business Review as well as many other publications. Her TED talks have been viewed more than four million times and are available in 29 languages. Botsman is also the author of What’s Mine Is Yours.

Trust serves as the foundation of the business world, evolving through distinct eras: local trust, institutional trust, and now distributed trust. While local trust relied on personal interactions and institutional trust depended on entities like banks and governments, distributed trust shifts focus to peer-to-peer relationships, as seen in platforms like Airbnb. This transformation, though challenging, fosters innovation and expands possibilities, much like the transition from bartering to currency. Trust, inherently mutual, thrives when both parties have something to lose, a principle exemplified by the 11th-century Maghribi merchants, whose reciprocal system safeguarded trade and inspired modern ranking systems. However, trust in institutions has eroded, accelerated by events like the 2008 financial crisis and technological transparency exposing misconduct, as seen with Wikileaks and the Panama Papers. Simultaneously, technology distorts reality through misinformation, further complicating trust restoration. Yet, the sharing economy, led by companies like Uber, Airbnb, and Alibaba, demonstrates how trust can be built through safeguards like escrow systems and user ratings. These systems now influence even personal decisions, such as hiring babysitters through apps like UrbanSitter, where detailed profiles and reviews foster confidence. However, as we will see, this reliance on trust systems is not without vulnerabilities.

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