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Rachel O'Dwyer

The COVID-19 pandemic ushered in a new era of finance, where the stock market became as accessible and influential as social media, fueled by platforms like Robinhood that attracted Millennials and Gen Zs facing financial instability. Social media amplified this shift, with influencers and figures like Elon Musk promoting high-risk "YOLO investing," culminating in the GameStop saga of 2021. This grassroots movement, driven by Reddit's r/wallstreetbets, led to a dramatic short squeeze, symbolizing defiance against financial elites but ultimately benefiting institutional players more than small investors. Simultaneously, the art world transformed into a financial arena, with blockchain enabling art tokenization and storage facilities turning art into a secure asset class. While figures like Ibrahim Mahama reinvest profits into communities, challenging art's commodification, the intersection of art, finance, and technology raises questions about value and ethics. Broader financial shifts, from digital transactions to alternative academic compensation like gift cards, reflect evolving perceptions of money, labor, and societal priorities in a digitized world.

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The book delves into the transformative intersections of finance, technology, and society, exploring how digital platforms and social media have reshaped investment landscapes and cultural values. From the rise of "meme stocks" like GameStop to the evolving role of art as both a financial instrument and a tool for social change, it examines the profound shifts redefining traditional systems. Through engaging narratives, it challenges conventional notions of money, labor, and compensation, offering a thought-provoking look at the forces driving our increasingly digitized and interconnected world.

Résumé du livre

Rachel O'Dwyer is a lecturer at the National College of Art & Design in Dublin, specializing in digital cultures. Her academic credentials include a Fulbright Scholarship and contributions to several prominent publications. Her other works include Moving Through Sound, which delves into the role of mobile sonic technologies in urban experiences.

The COVID-19 pandemic ushered in a new era of finance, where the stock market became as accessible and influential as social media, fueled by platforms like Robinhood that attracted Millennials and Gen Zs facing financial instability. Social media amplified this shift, with influencers and figures like Elon Musk promoting high-risk "YOLO investing," culminating in the GameStop saga of 2021. This grassroots movement, driven by Reddit's r/wallstreetbets, led to a dramatic short squeeze, symbolizing defiance against financial elites but ultimately benefiting institutional players more than small investors. Simultaneously, the art world transformed into a financial arena, with blockchain enabling art tokenization and storage facilities turning art into a secure asset class. While figures like Ibrahim Mahama reinvest profits into communities, challenging art's commodification, the intersection of art, finance, and technology raises questions about value and ethics. Broader financial shifts, from digital transactions to alternative academic compensation like gift cards, reflect evolving perceptions of money, labor, and societal priorities in a digitized world.

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