Résumé du livre
Robert Iger has been the CEO of the Walt Disney Company since 2005. Before his promotion, he served as the corporation’s president and COO. Iger began his career at ABC in 1974 and held a number of key positions at the network before its acquisition by Disney.
Bob Iger's career trajectory was shaped by a series of pivotal moments, beginning with an unexpected job offer from an ABC executive during a hospital stay. Starting in an unglamorous role, Iger's dedication led to opportunities in ABC Sports, where he learned from industry legend Roone Arledge. His resourcefulness during the 1988 Calgary Winter Olympics coverage earned him a promotion to president of ABC Entertainment, where bold decisions like greenlighting *Twin Peaks* showcased his willingness to take risks. Later, as Disney's CEO, Iger navigated challenges by focusing on innovation, global expansion, and storytelling excellence. Strategic moves like acquiring Pixar, Marvel, and 21st Century Fox transformed Disney into a powerhouse of creativity and cultural influence, cementing its dominance in the evolving entertainment industry.
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