Start With Why

Résumé du livre

Simon Sinek is a British author who focuses on questions about leadership. In addition to Leaders Eat Last, he has also authored the best-selling book Start With Why.

Let’s conclude this Bite with an analogy, a brief tale concerning motivation from Start With Why that caught our attention. It’s an encouraging tale about motivation – truly. Consider it meta-motivation if you prefer. The tale involves two medieval stone workers at a vast construction site. Approach the first one and inquire if he enjoys his job. He replies: “Honestly, it’s quite tedious. The sun is scorching and the labor is strenuous, just one stone at a time. Plus, I’m uncertain if I’ll witness the final outcome of my efforts. So, in short: no, I don’t like it at all.” Seems logical, right? Next, approach the second stone worker and pose the same question. He responds, “Well, it’s rather dull, hot, and not great for my back. I’ve been at this for years now, and I’m unsure if I’ll see the end result. But you know what, despite the monotony, I adore it. It’s meaningful, because I'm constructing a cathedral!” Both stone workers are engaged in identical tasks. However, the second one performs it with a purpose. He understands the reason behind it – he's constructing a cathedral. He's motivated. This is precisely your duty as a leader: to remind everyone why they are doing something. Provide them with cathedrals. Interested in introducing to your team? Did you know we also provide corporate subscriptions? Click below, or encourage your Learning & Development team to reach out, to discover how you and your team can utilize to enhance yourselves—personally and professionally.

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