Rogue Waves

Résumé du livre

Jonathan Brill draws from decades of experience as an entrepreneur, Fortune 50 tech executive, and managing partner of innovation consultancies that developed over 350 products for clients including Samsung, Microsoft, and Verizon. Today, he is the managing director of Resilient Growth Partners and a contributor to leading publications including Forbes and Harvard Business Review.

Rogue waves, whether in the ocean or the business world, are sudden, unpredictable forces capable of causing immense disruption. Just as sailors must prepare for towering waves, businesses must build resilience to navigate today’s volatile landscape shaped by economic shifts, technological advancements, and global crises. Adaptability, like that of a kayak, is key—organizations that embrace risk, foster collaboration, and encourage innovation are better equipped to recover from setbacks and seize opportunities. By learning from examples like Pixar’s proactive planning, Amazon’s risk analysis, and Alphabet’s culture of experimentation, leaders can transform uncertainty into growth. The next chapter explores how to apply these principles to future-proof your business.

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