New Power

Résumé du livre

Jeremy Heimans is an Australian entrepreneur, political activist and CEO of Purpose, a company that builds and supports movements for various businesses, organizations and philanthropies.

The clash between old and new power is a defining feature of our era, with each embodying distinct values, structures, and dynamics. Old power relies on centralized control, competition, and exclusivity, while new power thrives on decentralization, collaboration, and transparency. This shift has redefined roles, turning passive consumers into active creators and reshaping brand loyalty into fluid, opt-in relationships. The rise of hyperconnectivity has dismantled barriers, enabling global collaboration and empowering individuals to demand participation in civic, political, and economic spheres. Successful ideas now spread through actionability, connection, and adaptability, as seen in movements like the Ice Bucket Challenge. However, balancing the interests of platform owners, participants, and super-participants is crucial to sustaining new-power ecosystems. Organizations like YouTube and Xiaomi exemplify how fostering engagement and shared purpose can unlock the "participation premium," while hybrid models, such as Podemos, demonstrate the potential of blending old and new power strategies. As the landscape evolves, leaders must navigate these tensions, combining traditional approaches with innovative tools to inspire, restructure, and reshape their communities.

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