Résumé du livre
Bill Kilday served as marketing director for Keyhole before moving to Google to lead marketing for the launch of Google Maps and Google Earth. He’s currently Vice President of Marketing for Niantic Inc., a Google spinoff responsible for GPS-based games, including Ingress, Pokémon GO, and Harry Potter: Wizards Unite.
The primary theme in these summaries highlights the origins of Google Earth and Google Maps, which can be traced back to a small technology startup called Keyhole. Despite surviving the burst of the dot-com bubble, this company gained recognition when CNN adopted its EarthViewer program during the Iraq War. Upon being acquired by Google in 2005, the Keyhole team continued to enhance its mapping software, eventually resulting in the creation of Google Maps and Google Earth. These innovative programs have revolutionized various aspects of society, ranging from business practices to disaster response.
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Looking for your next read? Consider exploring "Valley of Genius" by Adam Fisher. This book delves into the fascinating story of how one small startup played a pivotal role in developing two widely-used applications of the 21st century, Google Maps and Google Earth. Like numerous other technological breakthroughs, these innovations emerged from the vibrant environment of California's Silicon Valley.
Silicon Valley is renowned for its remarkable inventions, which have profoundly impacted the world we live in today. Its disruptive technologies and robust economy have completely transformed various aspects of society. Do you want to delve deeper into this influential region? Take a look at the summaries for "Valley of Genius", which chronicle the captivating narrative of this technological powerhouse. Discover the dramatic rivalries between tech giants and the breathtaking inventions of some of its brilliant minds.
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