Leadership & Entrepreneurship
Make No Small PlansMake No Small Plans

Make No Small Plans

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Elliott Bisnow, Brett Leve, Jeff Rosenthal and Jeremy Schwartz

In 2008, amid an economic collapse, Elliott, a dissatisfied college student, realized he wanted more than the conventional path of studying pre-solved problems and competing for scarce jobs. Encouraged by his father’s pragmatic advice to balance ambition with calculated risks, he stayed in school while exploring entrepreneurship by selling ads for an online newsletter. This marked the beginning of Summit, which grew from a belief in pursuing authentic interests and embracing unconventional ideas. Summit’s success stemmed from fostering a culture where every idea, regardless of its source, was valued, and bold thinking was encouraged—like inviting Jeff Bezos to speak without a traditional fee by offering him a platform to share his story. Recognizing the flaws in transactional networking events, Summit reimagined how entrepreneurs could connect, creating intimate, meaningful gatherings like their first ski trip in Utah, which laid the foundation for a transformative community.

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De quoi s'agit-il ?

In the wake of the 2008 economic crash, *Make No Small Plans* explores how bold ideas, authenticity, and unconventional thinking can spark innovation and build lasting connections. Through the story of Summit’s founders, the book delves into the balance between pursuing passions and pragmatism, the value of fostering inclusive idea-sharing cultures, and the power of meaningful relationships in entrepreneurship. It’s a compelling narrative about challenging norms, starting small, and dreaming big to create transformative change.

Résumé du livre

Elliott Bisnow, Jeff Rosenthal, Jeremy Schwartz, and Brett Leve are the cofounders and co-owners of Summit Group, an organization dedicated to fostering a global community of business and thought leaders. They’re also active investors through the Summit Action Fund, an investment vehicle that has backed up-and-coming start-ups like Uber and Warby Parker at critical moments in their development.

In 2008, amid an economic collapse, Elliott, a dissatisfied college student, realized he wanted more than the conventional path of studying pre-solved problems and competing for scarce jobs. Encouraged by his father’s pragmatic advice to balance ambition with calculated risks, he stayed in school while exploring entrepreneurship by selling ads for an online newsletter. This marked the beginning of Summit, which grew from a belief in pursuing authentic interests and embracing unconventional ideas. Summit’s success stemmed from fostering a culture where every idea, regardless of its source, was valued, and bold thinking was encouraged—like inviting Jeff Bezos to speak without a traditional fee by offering him a platform to share his story. Recognizing the flaws in transactional networking events, Summit reimagined how entrepreneurs could connect, creating intimate, meaningful gatherings like their first ski trip in Utah, which laid the foundation for a transformative community.

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