Imagine It Forward

Résumé du livre

Beth Comstock was the first female vice chair of General Electric and also served as the company’s chief marketing and commercial officer. In both 2015 and 2016, Forbes Magazine named Comstock one of the world’s 100 most powerful women.

Beth Comstock’s journey from a stalled career in her twenties to becoming GE’s first female vice chair illustrates the power of bold decisions and resilience. Despite early struggles, including juggling part-time jobs and conforming to societal expectations, she took a leap of faith, leaving her marriage and moving to Washington, D.C., as a single mother. Her courage led to a successful career, where she consistently embraced innovation and action, even in the face of fear and uncertainty. From rallying GE during the 9/11 crisis with a bold ad campaign to navigating sexism in a male-dominated corporate culture, Comstock turned challenges into opportunities. She also championed storytelling as a tool for navigating uncertainty, helping GE recover from the 2008 financial crisis. Leading NBC’s digital transformation under GE, she faced fierce resistance, particularly from Jeff Zucker, but her perseverance resulted in the landmark acquisition of iVillage. Comstock’s story underscores the importance of embracing change, conflict, and creativity to drive progress and innovation.

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