Gamification for Business

Résumé du livre

Sune Gudiksen is an associate professor of design and innovation management at Design School Kolding in Denmark and the founder of the Biz Games community platform. Jake Inlove holds a master’s degree in Education Science from the University of Aarhus and is a game designer and innovation consultant. Together, they founded Gamebridges, a company that creates business games to help organizations stimulate innovation.

Managers face numerous challenges, from navigating tough decisions to fostering team growth, making continuous self-improvement essential. Fortunately, activities like Wallbreakers, which simulate organizational change, equip leaders with practical strategies for managing transitions empathetically. Similarly, games like LinkXs and Sudden Survey enhance teamwork and communication by encouraging collaboration and open dialogue. Tools such as the Meeting Design Game transform unproductive meetings into engaging discussions, while Align reinforces company values through decision-making exercises. Innovate or Dinosaur inspires creative problem-solving by breaking habitual thinking patterns, and Business Branching helps organizations balance ongoing projects with new opportunities. Rooted in the concept of constructionism, games also create environments for skill-building and innovation, breaking down traditional hierarchies to foster equal participation. By embracing the playful yet purposeful nature of games, businesses can address challenges and unlock significant growth potential.

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