

New Sales. Simplified.
Mike Weinberg
New Sales. Simplified. (2012) is a manual for individuals responsible for discovering fresh clientele. It examines the basics and presents practical suggestions and strategies for the ambitious newcomer in sales.
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Selling is an integral part of daily life, whether you're persuading a child to eat vegetables or convincing your boss to approve a raise. While often associated with products, sales also involve promoting ideas, processes, or even yourself. For instance, Cindy McGovern transitioned from academia to sales by effectively selling her skills despite lacking direct experience. Similarly, influencing perspectives, like rallying a team around a new initiative, is a form of selling. Although adults often suppress these innate abilities due to societal norms, the skills remain within us. By rediscovering and refining them, as outlined in Dr. Cindy McGovern’s five-step sales process, you can unlock opportunities to achieve your goals. The next step is to actively seek out connections, such as at networking events, where showing up, engaging in conversations, and building rapport can pave the way for meaningful opportunities.
Selling is an essential life skill that everyone already practices, often without realizing it. Whether it’s persuading a child to eat vegetables or convincing a boss to approve a raise, sales go beyond products—they encompass ideas, processes, and even self-promotion. This book explores how selling is woven into daily interactions and reveals how to tap into the sales skills you’ve been honing since childhood. Through Dr. Cindy McGovern’s five-step process, you’ll learn to overcome hesitation, seize opportunities, and achieve your goals with confidence.
Dr. Cindy McGovern is a speaker, sales consultant, and the founder of Orange Leaf Consulting. McGovern has provided sales training for hundreds of organizations and individuals, helping companies to boost their bottom line and bring new business through their doors.
Selling is an integral part of daily life, whether you're persuading a child to eat vegetables or convincing your boss to approve a raise. While often associated with products, sales also involve promoting ideas, processes, or even yourself. For instance, Cindy McGovern transitioned from academia to sales by effectively selling her skills despite lacking direct experience. Similarly, influencing perspectives, like rallying a team around a new initiative, is a form of selling. Although adults often suppress these innate abilities due to societal norms, the skills remain within us. By rediscovering and refining them, as outlined in Dr. Cindy McGovern’s five-step sales process, you can unlock opportunities to achieve your goals. The next step is to actively seek out connections, such as at networking events, where showing up, engaging in conversations, and building rapport can pave the way for meaningful opportunities.
Master Everyday Influence: Unlock Your Sales Potential
Mastering the Art of Everyday Selling
Mastering Networking: Turning Connections into Opportunities
Master the Art of Listening to Build Trust
Ask Boldly: Unlock What You Deserve
Success Starts After the First Yes