

New Sales. Simplified.
Mike Weinberg
New Sales. Simplified. (2012) is a manual for individuals responsible for discovering fresh clientele. It examines the basics and presents practical suggestions and strategies for the ambitious newcomer in sales.
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We won't lose the traditional book as a result of e-books. On the contrary, they will complement them rather than take the place of traditional books. For e-books to be successful, their design must be flexible and offer benefits beyond price.
Peter Meyers is a distinguished writer who has made contributions to the New York Times, the Wall Street Journal, Wired, and the Village Voice. He is also the founder of Digital Learning Interactive and a pioneer in the field of multimedia textbook publishing.
We won't lose the traditional book as a result of e-books. On the contrary, they will complement them rather than take the place of traditional books. For e-books to be successful, their design must be flexible and offer benefits beyond price.
“Sometimes the biggest enhancement, and the best we can do for readers, is to move stuff out of their way, to shorten their reading path.”
“We usually talk based on what we want to say. But there’s another kind of speaking, in which you speak with the intention of having an impact on another human being. You are giving something, whether it is knowledge, insight, information, inspiration, an experience, or a feeling.”
“Here’s a list (not exhaustive, by any means!) of phrases that make the Bullsh*t Bingo list. Scrub them from your vocabulary! They will make your talk sound dated and stale. • Synergy • Out of the box • Bottom line • Revisit • 24/7 • Out of the loop • Benchmark • Value-added • Proactive • Win-win • Think outside the box • Fast track • Result-driven • Empower (or empowerment) • Knowledge base • At the end of the day • Touch base • Ballpark • Game plan • Leverage”
In some genres, e-books can enhance reader enjoyment.
There should be a favorable distinction between e-books and printed books.
Using e-books enhances the joy of reading and combines it with other media forms.
Libraries for e-books should provide easy access in accordance with customers’ need.
Rather than sharing with others, e-books should encourage personal sharing.