Ask

Résumé du livre

Known as the “conversion genius,” Ryan Levesque has led a successful career in business and has helped businesses in 23 different industries to increase their conversion and drive revenues. This is his first book.

The Ask Formula addresses a core entrepreneurial challenge: uncovering what customers truly want, even when they struggle to articulate it. Traditional surveys often fail due to their intrusive nature, lack of participant incentives, and marketer-focused designs, while other feedback methods fall short as people are better at expressing dissatisfaction than identifying new desires. The Ask Formula overcomes these limitations by leveraging innovative surveys to bridge this gap. Starting with a Deep Dive Survey, it identifies customer challenges and segments them into groups for tailored communication. Next, the Micro-Commitment Bucket Survey builds trust through simple, engaging questions before progressing to personal inquiries, refining segmentation further. The process culminates in a Post-Survey page, where customers receive empathetic, personalized feedback and are introduced to a solution using the Problem, Agitate, Solution framework. Beyond initial offers, the formula employs upsells and strategic email sequences to nurture relationships, re-engage hesitant prospects, and encourage repeat purchases. By systematically addressing customer concerns, the Ask Formula paves the way for delivering customized solutions and sustaining long-term growth.

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