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Our world is flooded with propaganda, encouraging us to buy unnecessary items, elect politicians who ignore us or buy toys made from plastic that have no value. Countering this deception is possible by understanding propaganda's leading methods and strategies.
psychologysocial-lifephilosophypoliticscommunication
16 min
9 Bite
AperçuAnthony R. Pratkanis is a psychologist at the University of California, Santa Cruz, as well as a researcher, author, consultant, and media commentator. His research interests include propaganda, marketing and consumer behavior, subliminal persuasion and fraud.
Our world is flooded with propaganda, encouraging us to buy unnecessary items, elect politicians who ignore us or buy toys made from plastic that have no value. Countering this deception is possible by understanding propaganda's leading methods and strategies.
9 BitesUsing logic and comparing different viewpoints are the cornerstones of persuasion.
The purpose of propaganda is to spread knowledge without the message being understood by the audience.
Successful propaganda relies on its source's reliability and its message's content.
Propagandists try to win us over by exploiting our emotions in our decision-making process.
As a result of our reliance on the media for entertainment, we are more susceptible to propaganda.
Propagandists take advantage of our desire to justify our actions and be socially validated.
Propaganda is an essential part of the war.
To gain members, organizations employ propagandistic methods.
It is possible to fight against propaganda if you are aware of it.
