2030

Résumé du livre

Mauro F. Guillén is a trained sociologist and acknowledged expert in global market trends. Guillén currently holds the Zandman Professorship in International Management at the Wharton School at the University of Pennsylvania, and his online courses have reached over 100,000 participants around the world.

Over the decades, the global landscape has shifted dramatically, with declining birth rates, rapid technological advancements, and evolving economic dynamics shaping the future. While population growth once raised alarms, today's concerns center on aging societies and their economic implications, particularly in regions like the U.S., where birth rates fall below replacement levels. Meanwhile, Africa’s population boom signals opportunities and challenges, such as heightened food demand and agricultural potential. Technological progress, from AI and robotics to 3D printing, promises transformative solutions but highlights disparities between developed and developing regions. The sharing economy is redefining ownership, emphasizing access over possession, though not without labor-related drawbacks. Simultaneously, the middle class is shrinking in the West but thriving in Asia, altering global consumer trends. Urban centers, grappling with climate challenges, must innovate with eco-friendly practices like vertical farming to ensure sustainability. Women are poised to control a majority of global wealth by 2030, reshaping financial priorities and workplace dynamics. Cryptocurrencies, while volatile, hold transformative potential for transactions and ethical practices. Lastly, the aging population presents both challenges and opportunities, urging businesses to adapt to the needs of older consumers, whose economic influence continues to grow.

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