Communicate in a Crisis

Resumen del libro

Kate Hartley possesses more than two decades of experience in the fields of public relations, reputation management, and crisis communications. She is one of the co-founders of Polpeo, a company dedicated to educating brands on effectively handling online crises.

The chances of crises are impossible to predict, but you should always be prepared. Differentiating issues from catastrophes, holding a crisis crew on hand, and defining your strategic intent as soon as the crisis occurs enables your business to survive. For example, in a crisis, the best way to maintain trust with your audience is to be honest. A brand that treats its customers like humans is more likely to win their trust. Examine, consider, and then act. You might not be able to take a moment to stop and reflect when you are in the middle of a crisis. But, in order to keep a solid grip on what's happening, it's important to do this. So, take a second whenever you feel like a tornado is sweeping you away. Evaluate the situation, reorganize your staff, and next develop a plan for the future.

Para leer el resto del libro puedes descargar Bitely