Blue Ocean Strategy

Resumen del libro

W. Chan Kim and Renée Mauborgne are professors of strategy at INSEAD, an international business school with campuses in France, Abu Dhabi, and the US. Their business classic Blue Ocean Strategy sold over four million copies worldwide. In 2017, its follow-up Blue Ocean Shift became a New York Times best seller. In 2019, Kim and Mauborgne were named the number one management thinkers in the world by Thinkers50.

In this brief Bite, you have been introduced to the distinction between red and blue oceans. Instead of vying for scarce market space, successful companies often seize untapped markets with boundless potential. They achieve this by raising, eliminating, reducing, and generating industry factors in a manner that decreases expenses and differentiates your business from the competition.

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