The Japanese bento box serves as a metaphor for Bentoism, a decision-making framework that considers values beyond financial gain. By dividing life into four compartments—Now You, Future You, Now Us, and Future Us—Bentoism encourages choices that align with broader self-interest. This philosophy applies to businesses, as seen with Kickstarter prioritizing creativity over profit and Adele ensuring fairness in ticket sales. Similarly, the NBA's adoption of the three-point shot exemplifies how embracing new values can lead to long-term success. However, societal trends like financial optimization, rooted in Milton Friedman’s profit-driven ideology, have prioritized short-term gains at the expense of innovation, trust, and community well-being. This mindset has infiltrated industries, from homogenized entertainment to corporate practices that exploit workers and consumers. Yet, history shows societal values can shift, as seen with the normalization of exercise or the decline of smoking. As we approach a century since Keynes envisioned a post-greed society, examples like Kickstarter and Adele highlight the potential of prioritizing broader, value-driven goals over financial maximization.
14 min
8 Bite
EinblickThe book explores how deeply ingrained societal values, particularly the pursuit of financial maximization, shape our decisions, businesses, and communities. Using compelling examples from industries like music, sports, and crowdfunding, it challenges the dominance of profit-driven thinking and advocates for a broader spectrum of values. By reimagining success through frameworks like Bentoism, it highlights the potential for meaningful change when we prioritize long-term goals, fairness, and collective well-being over short-term gains. This thought-provoking work invites readers to rethink prosperity and embrace a more balanced approach to life and progress.
Yancey Strickler is a writer, entrepreneur, and public speaker. He is the cofounder and former CEO of Kickstarter, a crowdfunding platform for creative projects. Strickler has given talks at the Museum of Modern Art, in New York City; at the Sundance Film Festival; and at MIT. In 2015, he was recognized as a Young Global Leader by the World Economic Forum.
The Japanese bento box serves as a metaphor for Bentoism, a decision-making framework that considers values beyond financial gain. By dividing life into four compartments—Now You, Future You, Now Us, and Future Us—Bentoism encourages choices that align with broader self-interest. This philosophy applies to businesses, as seen with Kickstarter prioritizing creativity over profit and Adele ensuring fairness in ticket sales. Similarly, the NBA's adoption of the three-point shot exemplifies how embracing new values can lead to long-term success. However, societal trends like financial optimization, rooted in Milton Friedman’s profit-driven ideology, have prioritized short-term gains at the expense of innovation, trust, and community well-being. This mindset has infiltrated industries, from homogenized entertainment to corporate practices that exploit workers and consumers. Yet, history shows societal values can shift, as seen with the normalization of exercise or the decline of smoking. As we approach a century since Keynes envisioned a post-greed society, examples like Kickstarter and Adele highlight the potential of prioritizing broader, value-driven goals over financial maximization.
8 BitesRedefining Success Beyond Financial Gain
Redefining Self-Interest: From Greed to Trust
How Profit-Driven Culture Stifles Creativity
How Financial Optimization Undermines Prosperity
Redefining Success: Beyond Money and GDP
Rethinking Success Through Bentoism's Four Values
Redefining Success: Values Over Short-Term Gains
Redefining Prosperity: Beyond Profit-Driven Values
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