The 2-Hour Job Search

Buchzusammenfassung

Steve Dalton works as a senior career consultant and associate director at Duke University's Fuqua School of Business. Previously, Steve was an associate marketing manager at the food company General Mills and a strategy consultant at global consulting firm A. T. Kearney.

The next phase of your job search involves leveraging your list of forty target companies to identify internal advocates who can support your application. Simply applying online is rarely effective, as employers often prioritize referrals over external candidates. Begin by using tools like LinkedIn to locate potential advocates—alumni, friends, family, or individuals with shared affiliations—within these organizations. Mark your progress for each company and focus on building connections. While online job applications can feel convenient, they often lead to frustration due to low response rates and overwhelming competition. Instead, prioritize networking and informational interviews, which allow you to establish rapport and demonstrate genuine interest in a company. Preparation is key: research the company and your contact thoroughly, ask thoughtful questions, and focus the conversation on their expertise rather than your own needs. To stay organized, divide your target companies into manageable groups and assess your motivation for each using a simple scoring system. This helps you prioritize opportunities that align with your goals. Use job boards strategically to monitor openings at your selected companies, scoring them based on relevance. By combining your motivation, advocate connections, and job listing scores, you can identify top-priority companies and focus your efforts on securing internal support to advance your job search.

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