Sensemaking

Buchzusammenfassung

Christian Madsbjerg is the founder of the strategy consultants ReD Associate, which embraces anthropology, sociology, art history and philosophy. Madsbjerg himself studied philosophy and political science in Copenhagen and London.

How can you describe the moment an idea strikes you? Phrases like "it occurred to me" or "it clicked" are commonly used. This is because we often believe that ideas come to us from an external origin. However, there is a different approach called design thinking that argues ideas are developed through a structured mental process. According to this perspective, creativity can be manufactured, regardless of one's knowledge or expertise. The most prominent supporter of this concept is the design company IDEO, led by David Kelley, the founder of Stanford's Institute of Design. They argue that the best designers work best without being limited by specialized knowledge in a particular field. They believe the same design process can be applied universally, whether creating a toothbrush, a tractor, or a chair. Yet, this standpoint is clearly illogical. Creativity doesn't function this way. After consulting with his peers, the author discovered that creative ideas are inspired by immersing oneself into a field and being perceptive to it. Immersion implies fully engaging with another world. Being receptive and open, often achieved by listening to relevant stories and anecdotes, is crucial in understanding the context needed to come up with solutions. "You need to be receptive to new ideas," according to the author's acquaintances. They found that creativity often strikes unexpectedly. For example, Henry Ford's idea for the assembly line in car manufacturing was inspired by observing how pigs were processed in slaughterhouses. This observation sparked his creativity in the automotive industry.

Um den Rest des Buches zu lesen, können Sie Bitely herunterladen