Losing My Virginity

Buchzusammenfassung

Richard Branson is one of the most recognizable entrepreneurs in the world, heading one of the biggest and best-known brands: the Virgin Group. Over the years, he’s remained a respected business leader in travel, entertainment, health and fitness, media, and communications.

By the mid-1970s, Virgin was struggling financially, with only Mike Oldfield proving profitable. The rise of punk music presented an opportunity, and in 1977, Virgin signed the controversial Sex Pistols, releasing their provocative single "God Save The Queen" during Queen Elizabeth’s Silver Jubilee. The band’s antics drew widespread media attention, including arrests and legal threats over their album title, *Never Mind The Bollocks*. Branson’s quick thinking and the testimony of a linguist-reverend secured a legal victory, but Virgin’s financial woes persisted into 1980, with losses reaching £900,000. Despite warnings, Branson continued investing in emerging talent like The Human League and Phil Collins, eventually buying out his financial director’s stake. The advent of Compact Discs revitalized Virgin’s fortunes, with reissues and new artists achieving massive success, transforming Virgin into a leading independent label by 1983. In the 1990s, Branson’s aviation success provoked British Airways, which launched a smear campaign involving false claims, database breaches, and personal attacks. Branson’s team uncovered irrefutable evidence, leading to a record libel settlement, a public apology, and Virgin’s vindication.

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