Dogfight

Buchzusammenfassung

Fred Vogelstein is a journalist and former staff writer for Fortune and The Wall Street Journal. He is also a contributing editor at Wired magazine. Dogfight is his first book.

Between 2008 and 2011, Steve Jobs frequently criticized Google, igniting a rivalry as Google introduced products like Google Voice to compete with the iPhone. Google Voice, launched in 2008, allowed free online calls and voicemail transcription but required storing users' contact lists on Google’s servers, even on iPhones. Apple rejected the app, sparking backlash that painted Jobs as controlling and drew FCC scrutiny. Jobs eventually allowed the app on the iTunes Store but retaliated by launching Apple’s iAd platform in 2010 and Apple Maps in 2012. While iAd generated $200 million in three years, Apple Maps faced a disastrous launch with widespread errors. This marked a continuation of the Apple-Google feud, which began as a friendly collaboration but escalated after Google’s acquisition of Android in 2005. Google’s Android team, led by Andrew Rubin, initially struggled with the Sooner phone but shifted focus to the Dream project, introducing features like 3G and Google Street View. Despite legal threats from Jobs, Google partnered with Motorola and Verizon to release the Droid in 2009, which outsold the iPhone. By 2010, Google’s Nexus One and other Android devices featured multi-touch functionality, leading to extensive legal battles, particularly with Samsung. Meanwhile, Apple’s journey to create the iPhone began in 2004, overcoming challenges like miniaturizing technology, developing a scratch-resistant gorilla glass screen, and integrating a multi-touch interface. Initially resistant to creating a phone, Jobs reconsidered after the failure of the Motorola Rokr and growing competition from music-enabled phones. The iPhone’s development was marked by secrecy, with teams isolated and suppliers misled. Internally, a rivalry between Tony Fadell, who envisioned the iPhone as an enhanced iPod, and Scott Forstall, who proposed adapting OS X for the device, fueled innovation. Despite challenges, Apple launched the iPhone in 2007 to massive success, selling millions within months and revolutionizing the smartphone industry.

Um den Rest des Buches zu lesen, können Sie Bitely herunterladen