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Leadership & Entrepreneurship

Cooking Up a Business

Leadership & Entrepreneurship

Cooking Up a Business

Leadership & Entrepreneurship

Cooking Up a Business

Rachel Hofstetter

If you have a purpose of turning your passion for nutritious eating, fair trade or locally grown food into a business then act now! However, food businesses present several difficulties. Whether you're dealing with scaling or financing, if you're creative, resourceful, and firmly committed to your brand's principles, you can soon enjoy success while the world enjoys your innovative product.

business

food

cooking

12 min

6 Bite

Einblick

Worum geht es?

This book is an essential guide for foodies who want to become entrepreneurs. If you're planning to launch a new product or update your business strategy, check out these bites for advice from the experts.

Buchzusammenfassung

Rachel Hofstetter is a food writer who has written for publications such as O, The Oprah Magazine, and Reader's Digest. She also founded Guesterly, a company that develops who's who brochures for personal and business gatherings.

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Alle Bissen

6 Bites

Insufficient funding is an opportunity, not a limitation; be resourceful and work hard!

Your brand story should remain constant regardless of the changes in your product.

You can tackle the scale challenge by keeping control of the production process and changing tactics when necessary.

If you don't have the capital, you can consider taking a short-term loan or getting an equity partner.

There must always be a market need for a successful product, whether it's simple or sumptuous.

Free samples and personal promotions are great ways to generate buzz for your business.

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